Breastfeeding is an amazing achievement. Not just for babies who benefit from the nutrients contained in real baby milk, but also for their moms, partners and families. The Get Real About Breastfeeding campaign officially kicked off on April 11, 2016 and will run until June 30, 2016. The campaign includes billboards placed throughout the community, posters, postcards, cinema advertising, a traveling gallery, social media shareables, and this website for moms and families to access breastfeeding resources. The website also shares personal stories from local moms, featured in the campaign, around topics such as The First Six Weeks, The Hardest Part, Pumping and Bottle Feeding, Health Benefits, Making the Commitment, Nursing in Public, Partner Support, and Getting Help.
Get Real About Breastfeeding celebrates mothers who breastfeed, acknowledging that breastfeeding is often not easy, reminding people that breastfeeding in public is legal, healthy, and normal, and encouraging others to provide support to breastfeeding moms and families. The campaign seeks to combat misinformation and hurdles, encourage moms to start breastfeeding and continue breastfeeding, and normalize breastfeeding in our culture.
Learn more about this campaign at: